Chelsea struck gold on “crazy talent” who’s worth 2X more than Estevao

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Chelsea’s Transfer Strategy and the Rise of Noni Madueke

Over recent years, Chelsea’s transfer strategy hasn’t stuck to a specific financial pattern, but it has consistently focused on bringing in young talent. Todd Boehly seems intent on building a squad filled with promising players who can ensure long-term success, with names like Moises Caicedo and Malo Gusto already in the mix. Among the latest additions, Estevao Willian, now signed until 2033, stands out as an exciting prospect.

Estevao Willian: The Newest Wonderkid

While Estevao Willian’s arrival is generating buzz, there’s another Chelsea star whose value has surged even higher, and he still holds immense potential.

Noni Madueke: Chelsea’s Investment

In January 2023, Chelsea signed the highly-touted Noni Madueke to strengthen their attack and secure a long-term solution for the right-wing position. Before his move to Stamford Bridge, Madueke was showcasing his talents in the Netherlands with PSV, where football scout Jacek Kulig labeled him a “crazy talent.” The then-20-year-old joined Chelsea for around £31 million, signing a seven-year contract with an option to extend for another year.

Madueke’s Initial Impact

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Without the benefit of a pre-season, Madueke immediately dove into Premier League action, starting seven games and scoring once. However, it was the following season when he truly began to display his abilities.

The 2023/24 Season

The 2023/24 season under new boss Mauricio Pochettino was a period of experimentation for Chelsea, with many players rotating in and out of the lineup. Madueke, competing against the outstanding Cole Palmer, found his game time limited. Despite this, he made 23 appearances, starting 13 matches primarily towards the end of Pochettino’s tenure.

Madueke cemented his place in the team once Palmer moved to a more central role, finishing the season with five goals and two assists. Considering he averaged just 47 minutes per game, this is a respectable return.

Market Value and Future Potential

As of 2024, Madueke’s market value has risen to approximately £42 million, according to CIES Football Observatory, marking a significant increase from his original transfer fee. This makes him more valuable than Estevao, who joined Chelsea for an initial £29 million.

Madueke is now among the top-valued attackers at Chelsea, trailing only behind Palmer, Mykhaylo Mudryk, and Nicolas Jackson. Additionally, he is tied as the third-most valuable Englishman at the club.

Competition and Opportunity

The arrival of a player of Estevao’s caliber could typically threaten Madueke’s position. However, Estevao won’t be joining Chelsea until next summer, giving Madueke a full season to prove his worth in the Premier League and to Enzo Maresca. This added determination could lead to a breakout season for Madueke.

Conclusion

Overall, Noni Madueke’s increasing market value and his emerging talent underscore why Chelsea’s investment in him is paying off. As he continues to demonstrate the “enormous potential” highlighted by scout Jacek Kulig, Chelsea seems to have struck gold with this signing.